About Coach Mike
- Quintuple-Certified Fitness & Nutrition Expert
- World Champion Powerlifter & Bodybuilder
- Lifetime Drug-Free Athlete
- 22 Years of Coaching Experience
- Founder of MikeFit.com, MFN Performance Supplements, The Mind & Muscle Library, & MikeFit Training Club App
Learn how Coach Mike's love for fitness inspired him to become a world champion athlete, successful coach, gym owner, author, and founder of multiple high-performance brands worldwide.
Biography
Mike is an award-winning fitness expert, world champion athlete, author, and speaker with a mission to inspire high-performance living. As the founder of MikeFit.com, Mike has guided thousands to reach their peak health and fitness through personalized coaching, expert articles, and comprehensive wellness resources. His company has become a trusted hub for those looking to elevate their health and unlock their potential, attracting everyone from athletes to professionals across diverse fields.
In addition to MikeFit.com, Mike leads MFN Performance, a rapidly growing nutrition supplement brand offering a full range of products—from natural protein powders to sports nutrition and vitality formulas. Crafted to fuel an active lifestyle, MFN Performance products empower athletes and fitness enthusiasts worldwide.
To make his vision even more accessible, Mike launched the MikeFit Training Club, an innovative fitness, nutrition, and wellness app that helps people achieve their health goals from the convenience of home. He’s also the co-founder of the Mind and Muscle Library, a trusted source for science-backed health and fitness publications, educational courses, and easy-to-use guides—helping simplify health knowledge for everyone.
With five certifications in fitness and nutrition, Mike has led the industry since 2008, building a reputation as a coach who integrates exercise, nutrition, mindset, and lifestyle for lasting transformation. His clients include athletes, models, military personnel, business owners, and healthcare professionals—all drawn to his holistic approach and genuine passion for helping others realize their full potential.
As a multi-sport champion and lifetime drug-free athlete, Mike has earned national and world titles in powerlifting and bodybuilding, standing out as one of the strongest athletes in the U.S. He believes in a natural approach to fitness and brings that commitment to quality and integrity in every product and program he creates. Through his work, Mike hopes to inspire others to embrace self-improvement and achieve new heights in fitness and beyond.
Mike's Story
A Teen in Training
When Mike was 11, he found himself hiding out in a library, trying to avoid some bullies who had been after him. While waiting for the coast to clear, he picked up an exercise book from the shelf, and something clicked. From that moment, he was hooked on the idea of getting stronger. Soon enough, he was training on his own, prepping meals, trying different workout styles, and visiting local libraries after school to read anything he could find on fitness. By 16, all that effort paid off when he won his first state powerlifting championship, giving him even more motivation. By high school graduation, Mike had become the U.S. National Powerlifting Champion—also known as the strongest teen in America.
Competing in College
In college, while most people were going to campus parties, Mike was still focused on his passion: getting stronger and going after bigger titles. He trained with his eye on the world championship and earned his first exercise certification through The International Sports Science Association. At 20, he was working with a small list of personal training clients by day and held down a job at a health food store by night. The store attracted elite athletes, personal trainers, bodybuilders, and Olympians—making it the perfect place for Mike to learn.
Talking to these athletes gave him insight into their fitness journeys, from their daily workouts and nutrition routines to the supplements they relied on and the plateaus they struggled to overcome. Every bit of knowledge fueled his own journey, helping him keep his edge in competition and deepen his understanding of fitness and human performance.
Learning on the Job
As he observed the common challenges athletes faced such as digestive discomfort, mental fatigue, joint pain, and poor recovery - Mike dove deeper into his research, searching for the root causes. Over time, he earned additional certifications as a specialist in nutrition, weight management, sports, injury, and women's fitness. As his client list grew, Mike studied not only their physical progress but also their entire well-being, sleep quality, and energy levels. He continued to work on his own physicality during this time, strenuously prepping for another sport—and eventually winning first place at the NPC Men's Lightweight Bodybuilding Championships. Throughout the process, Mike was vigilant about monitoring the supplements he took (and suggested to his clients). Dissatisfied with the options available in the marketplace, Mike began buying single ingredients from different manufacturers and designing his own blends that he believed would create far greater benefits.
Making a Difference
After his big win, Mike was nationally published as a champion athlete on FLEX Magazine, as a guest star on several talk shows, and became a spokesperson for several leading fitness products. When he was asked to represent a prominent supplement company, he was naturally excited and asked the executives endless questions about their nutritional formulations…only to be met with vague and disappointing answers from every level of the organization. Mike quickly uncovered several loopholes affecting quality (ultimately designed to minimize cost), learned about dangerous ingredients and additives, and discovered that the products’ claims and labeling were misleading (at best). Sticking to his own code of ethics, Mike passed on the lucrative endorsement contracts, deciding to take matters into his own hands, instead. Thus, in 2010, when he set out to develop his own line of products, Mike didn’t want to just create supplements; he wanted to create a DIFFERENCE.
Formulating for the Good
Mike poured his heart into developing formulas that would help people reach goals they once thought impossible, pushing past plateaus and feeling incredible both inside and out. Through exhaustive research and testing, he worked with top manufacturers to source only the highest-quality ingredients, ensuring every product was safe, natural, and effective. The result was MFN Performance—a supplement line that he could confidently recommend to clients, family, and friends.
Shaping the Future of Fitness
In 2018, Mike was chosen by The International Sports Science Association to serve as the global education provider – allowing the MikeFit and MFN Performance brand to distribute fitness certification programs with the goal of providing better education to the next generation of fitness professionals.
Today, Mike dedicates his life to research and empowering people to realize their potential. He is especially passionate about supporting anti-bullying organizations and encouraging others to believe in the transformative power of knowledge, just as he once discovered in that library years ago.
History of Coach Mike
From humble beginnings as an 11-year-old aspiring athlete to becoming a leader in the fitness industry today, Coach Mike is proud to continue dedicating his life to helping people see achieve optimal health and fitness through the MikeFit family of brands.
Coach Mike with California Attorney General Rob Bonta
Coach Mike with Client at MikeFit Private Gym
Coach Mike with Nozomi Sushi La Jolla - Chefs Collab
Coach Mike with Client Jen at MikeFit Gym
Mike Lightweight Champion versus Middleweight Champion
Young Mike winning powerlifting nationals
Coach Mike photoshoot collab with Audi Automotive
Coach Mike at his home office
Coach Mike in the middle between Fitness Olympians Gina & Meriza
Coach Mike early days as a rollerblader
Mike with Retired Bodybuilding Legend Shawn Ray when he was working for a health food store.
Mike first place against top 5. Shot by bodybuilding.com
Young Mike sleeping in class during high school. (Dreaming about PE class coming up)
Coach Mike with client Vee at MikeFit Private Gym
Young Mike fitness model shoot
Need to reach Coach Mike?
Mike is available for podcast interviews, talk shows, and guest blog posts, where he can share stories from his journey, practical health tips, and insights on staying motivated. He’s passionate about helping others find the confidence to pursue their own path to fitness, health, and well-being—no matter where they’re starting from.